About
I am a digital jack-of-all-trades.
I’ve worked all over the U.S., experimenting with every type of storytelling along the way. I have more than 10 years of experience working in a digital landscape as a content strategist, digital producer, and reporter, with an understanding of both traditional writing standards as well as a vision and willingness to invent new ways of presenting stories and ideas.
My innovative projects help people better understand the world around them, from tracking legislative bills to slideshows that explain the changing U.S. population through U.S. Census data to podcasts and videos that connect with listeners. I’ve never shied away from using new tools, whether it’s a new social media platform, audio and video, or interactive graphics that break information down into digestible pieces for people across platforms.
I bring a depth of knowledge and experience in best digital practices, audience growth, and building a robust digital experience across platforms. My digital strategies have a proven record of growth, including developing a social strategy that doubled and tripled audiences, and an email strategy that saw the open rate double in three short months.
At my current role at the Association of American Medical Colleges (AAMC), I am the lead content strategist with a reputation for collaboration and high productivity across the organization. I manage projects ranging from web content consultations with stakeholders to producing our award-winning podcast "Beyond the White Coat." I also lead the work on a complete redesign or our learning opportunities and events portal on the AAMC website.
Experience
Lead Digital Content Specialist, Nov. 2022 — present
Association of American Medical Colleges, Washington, D.C. (based in Atlanta, Ga.)
Most requested content strategist for cross-cutting projects across a 500+ person organization representing 170 U.S. and Canadian medical schools; 400 teaching hospitals and health systems; and 80 academic societies
Lead on project to redesign web strategy, communities’ strategy, web design, and taxonomy for events and other learning opportunities
Producer of monthly award-winning podcast, Beyond the White Coat, and co-host of mini-episodes focused on interviews with experts across the organization
Write scripts, lead strategy, and aid in the production of video projects
Manage relationships, project timelines, and strategies with teams across the organization
Senior Digital Content Specialist, Jan. 2019 — Nov. 2022
Association of American Medical Colleges, Washington, D.C.
Part of core communications team leading the implementation of organization’s strategic plan
Led content strategy for microsite MedBiq.org, a microsite focused on data standards across health professions
Edited and designed pages for website migration project moving content into Drupal platform
Senior Web Producer, May 2018 — Jan. 2019
AARP, Washington, D.C.
Produced content for Scams & Fraud and Health sections on aarp.org
Optimized SEO for new and existing content
Designed and curated landing pages using analytics
Managed photo and illustration selection for daily stories
Digital Strategist, Dec. 2016 — May 2018
American Bridge 21st Century, Washington, D.C.
Led reinvigoration of email list, growing open rate nearly 50%
Managed and developed social media strategy and content
Designed websites for social media and fundraising campaigns
Digital Content Manager, July 2016 — Dec. 2016
Correct the Record, Washington, D.C.
Created and managed content calendar for all digital platforms
Grew engagement 200% on Twitter and 65% on Facebook
Assigned daily tasks for 10+ person digital team
Municipal Reporter, May 2015 — June 2016
PennLive, Harrisburg, Pa.
Produced stories, video, photos and graphics on government and demographics
Covered events live on Twitter and Snapchat
Developed methodology and compiled resources for data analysis on best place to live in central Pennsylvania
Government Reporter, Feb. 2013 — May 2015
The Herald-Times, Bloomington, Ind.
Reported on all aspects of local government
Co-founded blog focused on tracking federal, state and local politics
Analyzed data for feature stories on politics and elections
Skills
Adaptability
Adobe Creative Suite
Analytics
Campaigns
Content Management Systems
Collaboration
Data analysis
Design
Digital strategy
Editing
Email marketing
FOI requests
Photo research
Problem solving
Project management
SEO
Social media
Web design
Writing
Volunteer Work
Oakland Cemetery, Atlanta, Ga.
Volunteer, Sept. 2022 — present
AAMC Toastmasters
President, Jan. 2023 — present
Member, March 2022 — present
Education
University of Georgia
Bachelor of Arts in Journalism
Bachelor of Arts in History