RacheL

Bunn

About

I am a digital jack-of-all-trades.

I’ve worked all over the U.S., experimenting with every type of storytelling along the way. I have more than 10 years of experience working in a digital landscape as a content strategist, digital producer, and reporter, with an understanding of both traditional writing standards as well as a vision and willingness to invent new ways of presenting stories and ideas. 

My innovative projects help people better understand the world around them, from tracking legislative bills to slideshows that explain the changing U.S. population through U.S. Census data to podcasts and videos that connect with listeners. I’ve never shied away from using new tools, whether it’s a new social media platform, audio and video, or interactive graphics that break information down into digestible pieces for people across platforms. 

I bring a depth of knowledge and experience in best digital practices, audience growth, and building a robust digital experience across platforms. My digital strategies have a proven record of growth, including developing a social strategy that doubled and tripled audiences, and an email strategy that saw the open rate double in three short months. 

I have a reputation for collaboration and high productivity, managing projects ranging from web content consultations with stakeholders to producing our podcasts and other multimedia.

Explore My Portfolio


Experience

Lead Digital Content Specialist, NovEMber 2022 — July 2024

Association of American Medical Colleges, Washington, D.C. (based in Atlanta, Ga)

Designed and developed cross-cutting communications projects and strategies for a 500+ person nonprofit organization focused on academic medicine across the U.S. and Canada

  • Spearheaded content strategy and content development for microsites and multimedia projects, enhancing user experience, accessibility, and brand consistency

  • Led redesign of web strategy, design, and taxonomy for learning opportunities on AAMC.org, creating a better user experience between the website and other digital platforms

  • Co-produced and co-hosted award-winning podcast “Beyond the White Coat,” developing content strategy, securing guests, and creating supporting documentation, growing listener downloads more than 60% in season four


Senior Digital Content Specialist, January 2019 — November 2022

Association of American Medical Colleges, Washington, D.C.

Led content strategy and development across multiple digital platforms for nonprofit organization focused on academic medicine

  • Migrated content to Drupal platform, optimizing website structure and user experience for hundreds of outdated pages

  • Developed communications strategy for organization-wide strategic plan, defining audience for two of 10 action plans  

  • Created comprehensive content strategy for microsite MedBiq.org, establishing new branding and content standards for product focused on health professions data standards


Senior Web Producer, May 2018 — Jan. 2019

AARP, Washington, D.C.

Curated and designed content for Scams & Fraud and Health sections on aarp.org, using analytics to improve user experience

  • Implemented SEO optimization strategies, enhancing content discoverability on Google

  • Crafted compelling headlines and search descriptions, increasing click-through rates

  • Managed photo and illustration selection for daily stories, showcasing diversity across AARP content


Digital Strategist, Dec. 2016 — May 2018

American Bridge 21st Century, Washington, D.C.

Managed content creation and strategy, designing and writing websites, social media, and emails for political organization

  • Revitalized email strategy, increasing open rates nearly 50% in a year

  • Developed and executed social media strategies, resulting in 100% growth in engagement

  • Launched new social media accounts on Instagram and X (formerly, Twitter), expanding digital footprint and audience


Digital Content Manager, July 2016 — Dec. 2016

Correct the Record, Washington, D.C.

Led social media content strategy for political organization focused on progressive candidates

  • Managed comprehensive content calendar across all digital platforms, to ensure consistent messaging across all digital platforms for 10+ person digital team

  • Created content and communication strategies, increasing engagement on X (formerly, Twitter) by 200% and Facebook by 65%

  • Redesigned main web presence, improving user experience and brand consistency


Municipal Reporter, May 2015 — June 2016

PennLive, Harrisburg, Pa

Produced stories, video, photos and graphics on government and demographics for a state-wide audience

  • Covered events live on Twitter and Snapchat

  • Developed methodology and compiled resources for data analysis on best place to live in central Pennsylvania

  • Part of team that wrote award-winning series on dangerous roads in central Pennsylvania


Government Reporter, Feb. 2013 — May 2015

The Herald-Times, Bloomington, In

Reported on all aspects of local government for daily newspaper and website

  • Co-founded blog focused on tracking federal, state and local politics

  • Analyzed data for feature stories on politics and elections

  • Won awards for local election coverage and criminal justice reporting from the Indiana Society of Professional Journalists

Skills

  • Adaptability

  • Adobe Creative Suite

  • Analytics

  • Audience Growth Strategies

  • Campaigns

  • Cross-Functional Team Leadership

  • Content Management Systems

  • Content Strategy

  • Content Development

  • Collaboration

  • Data analysis

  • Editing

  • Email marketing

  • FOI requests

  • Photo research

  • Problem-solving

  • Project Management

  • SEO Optimization

  • Social Media Management

  • User Experience (UX)

  • Video Scripting

  • Web Design

  • Writing

 

Volunteer Work

The Red and Black, Athens, GA

Mentor, March 2024 — present

Oakland Cemetery, Atlanta, Ga

Volunteer, September 2022 — present

Toastmasters International, AAMC Toastmasters, Washington, D.C.

Member, March 2022 — July 2024

President, January 2023 — January 2024

 

Education

University of Georgia

Bachelor of Arts in Journalism

Bachelor of Arts in History