About
I am a digital jack-of-all-trades.
I’ve worked all over the U.S., experimenting with every type of storytelling along the way. I have more than 10 years of experience working in a digital landscape as a content strategist, digital producer, and reporter, with an understanding of both traditional writing standards as well as a vision and willingness to invent new ways of presenting stories and ideas.
My innovative projects help people better understand the world around them, from tracking legislative bills to slideshows that explain the changing U.S. population through U.S. Census data to podcasts and videos that connect with listeners. I’ve never shied away from using new tools, whether it’s a new social media platform, audio and video, or interactive graphics that break information down into digestible pieces for people across platforms.
I bring a depth of knowledge and experience in best digital practices, audience growth, and building a robust digital experience across platforms. My digital strategies have a proven record of growth, including developing a social strategy that doubled and tripled audiences, and an email strategy that saw the open rate double in three short months.
I have a reputation for collaboration and high productivity, managing projects ranging from web content consultations with stakeholders to producing our podcasts and other multimedia.
Explore My Portfolio
Experience
Lead Digital Content Specialist, NovEMber 2022 — July 2024
Association of American Medical Colleges, Washington, D.C. (based in Atlanta, Ga)
Designed and developed cross-cutting communications projects and strategies for a 500+ person nonprofit organization focused on academic medicine across the U.S. and Canada
Spearheaded content strategy and content development for microsites and multimedia projects, enhancing user experience, accessibility, and brand consistency
Led redesign of web strategy, design, and taxonomy for learning opportunities on AAMC.org, creating a better user experience between the website and other digital platforms
Co-produced and co-hosted award-winning podcast “Beyond the White Coat,” developing content strategy, securing guests, and creating supporting documentation, growing listener downloads more than 60% in season four
Senior Digital Content Specialist, January 2019 — November 2022
Association of American Medical Colleges, Washington, D.C.
Led content strategy and development across multiple digital platforms for nonprofit organization focused on academic medicine
Migrated content to Drupal platform, optimizing website structure and user experience for hundreds of outdated pages
Developed communications strategy for organization-wide strategic plan, defining audience for two of 10 action plans
Created comprehensive content strategy for microsite MedBiq.org, establishing new branding and content standards for product focused on health professions data standards
Senior Web Producer, May 2018 — Jan. 2019
AARP, Washington, D.C.
Curated and designed content for Scams & Fraud and Health sections on aarp.org, using analytics to improve user experience
Implemented SEO optimization strategies, enhancing content discoverability on Google
Crafted compelling headlines and search descriptions, increasing click-through rates
Managed photo and illustration selection for daily stories, showcasing diversity across AARP content
Digital Strategist, Dec. 2016 — May 2018
American Bridge 21st Century, Washington, D.C.
Managed content creation and strategy, designing and writing websites, social media, and emails for political organization
Revitalized email strategy, increasing open rates nearly 50% in a year
Developed and executed social media strategies, resulting in 100% growth in engagement
Launched new social media accounts on Instagram and X (formerly, Twitter), expanding digital footprint and audience
Digital Content Manager, July 2016 — Dec. 2016
Correct the Record, Washington, D.C.
Led social media content strategy for political organization focused on progressive candidates
Managed comprehensive content calendar across all digital platforms, to ensure consistent messaging across all digital platforms for 10+ person digital team
Created content and communication strategies, increasing engagement on X (formerly, Twitter) by 200% and Facebook by 65%
Redesigned main web presence, improving user experience and brand consistency
Municipal Reporter, May 2015 — June 2016
PennLive, Harrisburg, Pa
Produced stories, video, photos and graphics on government and demographics for a state-wide audience
Covered events live on Twitter and Snapchat
Developed methodology and compiled resources for data analysis on best place to live in central Pennsylvania
Part of team that wrote award-winning series on dangerous roads in central Pennsylvania
Government Reporter, Feb. 2013 — May 2015
The Herald-Times, Bloomington, In
Reported on all aspects of local government for daily newspaper and website
Co-founded blog focused on tracking federal, state and local politics
Analyzed data for feature stories on politics and elections
Won awards for local election coverage and criminal justice reporting from the Indiana Society of Professional Journalists
Skills
Adaptability
Adobe Creative Suite
Analytics
Audience Growth Strategies
Campaigns
Cross-Functional Team Leadership
Content Management Systems
Content Strategy
Content Development
Collaboration
Data analysis
Editing
Email marketing
FOI requests
Photo research
Problem-solving
Project Management
SEO Optimization
Social Media Management
User Experience (UX)
Video Scripting
Web Design
Writing
Volunteer Work
The Red and Black, Athens, GA
Mentor, March 2024 — present
Oakland Cemetery, Atlanta, Ga
Volunteer, September 2022 — present
Toastmasters International, AAMC Toastmasters, Washington, D.C.
Member, March 2022 — July 2024
President, January 2023 — January 2024
Education
University of Georgia
Bachelor of Arts in Journalism
Bachelor of Arts in History