Strategy.

Re-engagement Survey

I ran a successful re-engagement campaign that increased both active subscribers (20%) and open rate (50%).

Sign on emails

To increase interaction, I wrote and sent sign on emails routinely to the list.

Breaking News

I live-tweeted from meetings, and programmed the day-to-day social media presence for the blog. A personal favorite moment? Breaking news that then-Indiana Gov. Mike Pence would NOT speak to local Republicans after he signed the controversial Religious Freedom Restoration Act.

Live coverage

I ran the day-to-day strategy for a rapid response organization, including live coverage of press conferences and confirmation hearings.

Ad Campaigns

I worked on several ad campaigns for a liberal super PAC, including designing graphics, writing posts and working on video concepts.

MedBiquitous

I helped create this microsite for the MedBiquitous Program, which creates a common language to enable data- and resource-sharing across organizations in the health education space.

Listing Pages

I helped introduce a new design and strategy for the website to better display long lists of resources, including writing accessible search descriptions and user-friendly introductions.

Learn Serve Lead

I lead the strategy and re-design of a new page for the AAMC website recapping and providing information for attendees of Learn Serve Lead: The AAMC Annual Meeting.